ADL Estate Planning
A steady flow of leads from Google and Meta.
- Financial services
- London
- Google Ads
- Meta Ads
The brief
ADL Estate Planning is a wealth and estate planning firm. Its in-house Google and Meta ads were inconsistent and got expensive when scaled.
What we did
- Rebuilt Google campaigns around estate planning, tax and inheritance
- Built new Meta audiences
- Advised on creative and landing pages
- Took over day-to-day management
Results
- Regular high-quality leads from both platforms
- A stable cost per conversion
- More time for the team to spend with clients