Strategy
What does a marketing consultant do?
A marketing consultant reviews how you win customers, decides what should change and helps you make it happen. It's senior marketing thinking without a full-time marketing director.
What the job involves
- Reviewing your marketing, spend and results
- Deciding where to focus and what to stop
- Planning channels and budgets
- Setting up tracking so you can see what works
- Supporting and training your team
Consultant or agency?
An agency usually runs a specific channel, like Google Ads or SEO. A consultant looks at the whole picture and isn't tied to selling you one channel. Some businesses use both: a consultant to set the plan, and agencies or in-house staff to carry it out.
When it's worth it
It's most useful when you're spending on marketing without a clear view of the return, planning a launch or rebrand, or growing past the point where the founder can run marketing alone.
What the first few weeks look like
Expect a call about your goals, a review of your channels and numbers, then a written plan with priorities and costs. After that, regular check-ins keep things on track.
FAQs
Is a consultant cheaper than hiring a marketing director?
Usually, because you pay for the time you need rather than a full salary.
Can a consultant work with our existing agency?
Yes. A consultant can set the plan and hold agencies to it.
How much does a marketing consultant cost?
Our ongoing support starts from $500 a month, and one-off plans are a fixed fee.