SEO
Local SEO checklist: how to show up in Google Maps
Google ranks local results on relevance, distance and prominence. A complete Google Business Profile, steady reviews, clear location pages and consistent business details give you the best chance.
Google Business Profile
- Choose the most accurate main category
- Add services, opening hours, photos and a clear description
- Use a real address you can be visited at, or set a service area
- Post updates and answer questions
Reviews
Reviews are one of the clearest signals of prominence. Ask every happy customer, make it easy with a direct link, and reply to every review, good or bad.
Your website
- A page for each main service
- Location pages with genuinely local detail, not just a swapped city name
- Your business details in the footer and in structured data
Consistency and local links
Use exactly the same business name, address and phone number on your site, directories and social profiles. Links from local organizations, suppliers and press help too.
FAQs
Can I use a virtual office for Google Business Profile?
Google's guidelines don't allow virtual offices or mailboxes unless the location is staffed during business hours. Use a service area instead.
How long does local SEO take?
Profile improvements can help within weeks. Building reviews and links takes longer.