OneTrack Club

Testing bookings and membership inquiries from local search.

OneTrack Club: Runners training together on a track

The brief

OneTrack Club is a members' running club offering VO2 max and lactate testing. It wanted more bookings in a crowded market.

What we did

  • Ran Google Ads by borough and postcode
  • Built a page for each service
  • Added LocalBusiness and Service schema
  • Simplified the booking journey

Results

  • New testing bookings from Google Ads
  • Better rankings for key performance searches
  • A clearer booking journey with better inquiry rates