The Leadmill
8,000 ticket sales a month from paid search.
- Live music
- Sheffield
- SEO
- Google Ads
8,000ticket sales a month
Top 3on Google for priority searches
The brief
The Leadmill is an independent music venue that has hosted Arctic Monkeys, Pulp and Coldplay since 1980. It wasn't showing up for its key searches, and other venues were outbidding it on Google Ads.
What we did
- Fixed technical SEO issues and site speed
- Optimised event pages and built local links
- Ran weekly event campaigns around on-sale dates
- Tracked ticket sales back to ad spend
Results
- Top three on Google for searches like "live music Sheffield"
- An average of 8,000 ticket sales a month from paid search
- A much lower cost per conversion