Outbreak Festival
Ticket sales from artist-led Google Ads, every year.
- Festivals
- UK
- Google Ads
The brief
Outbreak is a festival rooted in punk, hardcore and hip-hop. It needed ads that reached fans of specific artists and sold tickets.
What we did
- Built campaigns around individual artists on the bill
- Targeted artist names and tour searches
- Used Display to reach fans with similar tastes
- Moved budget to the best-selling artists
Results
- Ticket sales tracked back to ad spend
- High-intent traffic to the festival website
- A repeatable model for each new line-up