Galeta – Powering Smarter Growth with Full-Funnel Tracking, SEO & PPC
Galeta is a leading wholesale bakery that supplies 100% natural hand-made cakes, cookies, and bread.
With some of the UK's most recognised brands, such as Leon, The Tate Modern, and Curzon Cinemas - Galeta has grown from a market stall in London to now supplying thousands of companies nationwide, ranging from cafes, restaurants, and corporate caterers to retailers.
As the wholesale bakery expanded, so did the demands for more advanced, scalable answers to digital marketing and lead generation.
The Challenge
With Galeta's brand, product and customer base expanding, their in-house marketing team were increasingly struggling with:
Limited in-house expertise to effectively manage and optimise digital marketing activity.
Limits to reporting that prevented them from fully valuing which marketing channels were generating enquiries and sales.
Having limited visibility over paid media, organic search, and customer activity following an enquiry, the team found it difficult to measure ROI accurately, optimise spend, or scale activity effectively.
The Solution
We worked with Galeta on a regular basis to deliver both strategic consultancy and hands-on delivery in SEO, PPC, and full-funnel reporting.
Consultative Marketing Strategy Support
We have direct access to Galeta's marketing leadership and team to:
Analyse historical performance data
Assist in the development of digital marketing strategies
Assist campaign planning for product launches, seasonal fluctuations, and growth opportunities
Assist the team in making courageous, data-driven decisions that align with business objectives
By extending their own internal team, we provide Galeta with both strategic guidance and operational agility to run campaigns with confidence.
End-to-End Tracking & Attribution Rebuild
Galeta's visibility issue was what the project centered around. We constructed an end-to-end reporting platform that:
Maps out customer journeys from first click to first order value
Links PPC, SEO, CRM, and accounting information into a single, cohesive reporting hub
Effectively attributes revenue and enquiries to channels, campaigns, and keywords
Enables true ROI measurement for each pound invested in digital marketing
This provided the Galeta team with a transparency they had previously never experienced, enabling them to exactly know which channels were yielding value, and in which areas investment needed to be reallocated.
SEO & PPC Management
In addition to strategic guidance and reporting, we also had full responsibility for both Google Ads and SEO activity, including:
PPC Campaign Restructure
Reorganising Galeta's Google Ads accounts by audience type, location and product
SEO Optimisation
Building Galeta's organic visibility for wholesale, B2B and location-based search terms relevant to its business.
Landing Page Optimisation
Directing campaigns towards conversion-friendly, high-quality enquiry forms and product pages.
Ongoing Optimisation
Regular campaign monitoring, negative keywording, bid adjustment, and A/B creative split testing.
The Results
With the new architecture in place, Galeta has seen:
More volume of leads from paid and organic traffic.
Reduced cost-per-conversion via better targeting, more effective bidding, and enhanced keyword performance.
Good ROI understanding per channel, courtesy of the robust reporting system.
Ease of launching new campaigns and projects on real data instead of hypothesis